January 17, 2025

Back in October 2024, our Argentina office participated in a special event for “Pink October,” a month dedicated to celebrating international campaigns for breast cancer prevention.

Our Argentinian Pasonites participated in the event “Break Free From Fear.” These events during “Pink October” support the Argentine League Against Cancer (LALCEC).

This year, 25 Pasonites volunteered in solidarity with those diagnosed with the disease.

“For several years, Pason has been a committed partner in this cause, helping raise awareness and promoting healthy habits within the community,” said Gisele, Sales & Marketing Coordinator in Argentina.

This year, Pason participated in Cipolletti’s 121st-anniversary celebration, setting up a stand to offer fruits, healthy snacks, and prevention messages.

The event also featured activities such as a walk, a fashion show, and collaborations with schools and senior citizens.

All efforts were unified under the slogans #LetGoOfFear and #HoldOnToLife. The day not only emphasized self-care but also celebrated life and community togetherness.

“At Pason, supporting initiatives like this has a profound impact on our community and society as a whole,” Gisele said.

“Small gestures, like promoting prevention and self-care, can save lives.”

She added, “We continue to support this cause because Pink Month is a powerful reminder of the importance of holistically taking care of our health — through physical activity, proper nutrition, and regular medical check-ups.”

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